Table of contents
The New International Price Competition
Gösta MickwitzConsiders the problem of meeting the challenge of those less‐developed countries entering the market with industrial products formerly only manufactured in more advanced…
Some Aspects of Price Behaviour in Agricultural Markets
Brian E. HillExamines some of the peculiarities of agricultural markets and prices in a pre‐EEC context. Argues that, although long‐term price trends can lead to remarkable changes in prices…
The Pricing of Industrial Products
Ronald H. BarbackExamines industrial goods pricing from several angles in a bid to find if pricing and marketing of goods is lagging in relation to more sophisticated practices in the consumer…
Transfer Pricing and its Misuse
Alan SmallmanExamines pricing of goods in multinational ownership when transferred between countries. Reveals that the price set at this point is important in that it can be used for…
Buy‐response Analysis: A Practical Tool of Market Research
Richard W. F. EassieUses a number of case studies in order to demonstrate the suitability of a method developed to help price‐setters of fast‐moving consumer goods and also durables.
Measuring the Price Sensitivity of Household Electricity Consumption by Means of Interview Data
G. Jan van HeldenAims to show how interview data may be used to obtain an indication of the price elasticity of household electricity consumption. Examines how respondents think they will react to…
Pricing and Advertising
Maurice W. SasieniExplores pricing and advertising in respect to how formal methods of research and analysis can help the pricing decision. Shows that available technique of data collection and…
The Differential Method of Pricing
Alfred R. OxenfeldtLooks at the differential method of pricing which arrives at a price by adding appropriate amounts to specific bases. Proposes that to realize the full benefits of such an…
How to Price During Inflation
Joel DeanSummarizes discussions with the chairman and president of Harris Corporation, a communications equipment and systems manufacturer in the USA. Reveals that, in an inflationary…
The Price Commission and the Investigation of Proposed Price Increases
J. F. PickeringAnalyses the approach of the Price Commission to its task by means of examining its early reports. Draws attention to areas which a similar body that might be in its infancy…
Public Utility Pricing in Britain
Catherine M. PricePresents a detailed report on pricing in the gas, electricity and telephone industries in the UK. Reports that all three utilities have to balance their commercial operations…
Towards Restoring Equilibrium in the European Agricultural Market: The Case of Milk Products
Hendrik A. BaertStates that the continuing structural disequilibrium in the marketing of milk and milk products is of concern in the EEC. Analyses the complex intervention mechanism established…
Pricing in Eastern Europe – The Example of Hungary
Paul G. HareDiscusses the Hungarian economic system called the New Mechanism which was established post‐1960. Suggests that the planners are still thinking in terms of quantities and balances…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall