Journal of Fashion Marketing and Management
Issue(s) available: 113 – From Volume: 1 Issue: 1, to Volume: 28 Issue: 2
Strapline:
An International JournalRisks associated by consumers with clothing rental: barriers to being adopted
Ana Julia Grilló-Méndez, Mercedes Marzo-Navarro, Marta Pedraja-IglesiasTo identify the risks associated by consumers with renting clothes.
Applying a Kansei engineering-based relationship model design approach to developing consumers' sustainability reliance on apparel
Baoru Ge, Yun XueBased on Kansei Engineering, this study obtained consumers' emotional preferences aiming to enhance the emotional connection between consumers and clothing to extend the service…
The role of regulatory focus in consumers' adoption of virtual fitting rooms (VFRs)
Hanna Lee, Yingjiao Xu, Anne PorterfieldDespite the potential of virtual fitting rooms (VFRs) to enhance the consumer experience, their adoption is in the preliminary stages. Little is known about inherent reasons why…
How brand loyalty and its marketing activities affect Japanese fashion companies' financial performance
Miao Miao, I. Go, Cui Linyuan, Kayo Ikeda, Hideho NumataTo investigate (1) the relationship between young adults' behavioural brand loyalty (BBL) and Japanese fashion companies' financial performance (FP) and (2) FP improvement from…
Exploring the psychological benefits of green apparel and its influence on attitude, intention and behavior among Generation Z: a serial multiple mediation study applying the stimulus–organism–response model
Aušra Rūtelionė, Muhammad Yaseen BhuttoThis study examines the relationship between green psychological benefits and green apparel purchase behavior using stimulus–organism–response (S-O-R) theory and a serial multiple…
Identifying critical resources for successful fashion startups in the USA: an exploratory study
Lizhu Yu Davis, Li Zhao, Dean Davis, Yuhui LiuUsing resource-based theory and social cognitive theory, this study aimed to investigate crucial resources that new US fashion ventures need to survive the initial stage of…
Exploring the influence of content marketing strategies on the expansion of the fashion second-hand market: a theoretical prediction study
Lingwen wei, Yan Hong, Xianyi ZengThe purpose of this research is to conduct a theoretical prediction study exploring the effectiveness of different content marketing strategies in expanding the second-hand market…
Predicting cause-related marketing patronage intentions based on Schwartz's theory of human values: a large-scale sample study anchored on female fashion leadership
Sujo Thomas, Suryavanshi A.K.S, Viral Bhatt, Vinod Malkar, Sudhir Pandey, Ritesh PatelBusinesses embark on cause-related marketing (CRM) initiatives as a marketing strategy to fortify consumers' behavioural intentions. Prior research indicates that human values…
Classification and regression tree approach for the prediction of the seasonal apparel market: focused on weather factors
Jungmi OhClimate change-induced weather changes are severe and frequent, making it difficult to predict apparel sales. The primary goal of this study was to assess consumers' responses to…
Prioritising sustainable garment choice among high-volume fashion consumers
Lisa S. McNeill, Balkrushna Potdar, Rachel H. McQueenThe purpose of this paper is addressing the negative environment and social impacts of the fashion industry that has emerged as a major societal challenge in the last century;…
Understanding the impact of fashion app emotional attachment on consumer responses: the role of e-servicescape, customer experience and perceived value of online shopping
Vipul V. Patel, Richa Pandit, Ramzan SamaThe primary purpose of this study is to examine the relationship between conumers' emotional attachment towards fashion apps and positive behavioral outcomes, such as e-WoM and…
Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research
Rajendra Kumar Gopi, Rambabu Lavuri, K Francis SudhakarThe purpose of the study is to explore the role of affective commitment (AC) consumer empowerment on webrooming behaviour (WB) in a multichannel context of the fashion industry…
Millennial perceptions of private label and national brand apparel
Katelyn Sorensen, Jennifer Johnson JorgensenThis paper aims to use Q methodology to investigate Millennial perceptions toward private label or national brand apparel.
Understanding the relationship between the material self, belief in brand essence and luxury fashion rental
Eunsoo Baek, Eujin Park, Ga-eun (Grace) OhWith the growing market for luxury fashion rental, we aim to examine how renting luxury fashion is related to consumers' construction of the material self, based on material…
The effect of digital fashion visual symbol perception on consumer repurchase intention: a moderated chain mediation model
Tongtong Yan, Jing Wu, Hu MengThe study aims to explore how fashion visual symbols influence consumers' inclination for repurchasing. It attempts to investigate the intricate interplay among three essential…
The influence of dispositional traits on Generation Z's intention to purchase sustainable clothing
Sofia Salvado Antunes, Cristela Maia Bairrada, Susana GarridoAim of this study is to examine how environmental concern and perceived consumer effectiveness (PCE) mediate the effect of consumer optimism and pessimism on Generation Z's…
Effects of brand knowledge on green trust and green brand equity: multigroup comparisons based on perceived brand greenness and age
Tracie Tung, Franck VigneronThe purpose of this study is to understand how consumers' green trust and green brand equity (GBE) vary by perceived brand greenness and age in the US market from the lens of…
What drives customers to use virtual fitting rooms? The moderating effect of fashion consciousness
Wenkun Zhang, Yanan WangDespite significant advances in previous work, there are still gaps in the research on customers' acceptance of virtual fitting rooms (VFRs). This research aims to highlight the…
Responding with care: ethical measures in the fashion industry during the COVID-19 pandemic in Spain
Ana Castillo, Leopoldo Gutierrez, Ivan Montiel, Andres Velez-CalleThis paper aims to analyze the ethical responses of the fashion industry to the first wave of the COVID-19 pandemic when the entire world was shocked by the rapid spread of the…
Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework
Kelcie Slaton, Sanjukta PookulangaraThe purpose of this study was to investigate the elements of the triadic framework (e.g. consumer motives, activities, resources and capabilities) and their influence on consumer…
Impact of sex in luxury fashion advertisements on brand attractiveness and identification
Alyssa Dana Adomaitis, Diana Saiki, Juan del Pozo SeverinoThis study examined perceived brand attractiveness of and identification with fashion luxury brands given different levels of sexuality in advertisements. Sex in advertisements…
The effect of perceived scarcity on impulse-buying tendencies in a fast fashion context: A mediating and multigroup analysis
Hakan Cengiz, Mehmet ŞenelThis study investigates the relationships between perceived scarcity, fear of missing out (FOMO) and impulse-buying tendencies (IBT) in the fast fashion context in both scarcity…
Trend tracking tools for the fashion industry: the impact of social media
Alex Rudniy, Olena Rudna, Arim ParkThis paper seeks to demonstrate the value of using social media to capture fashion trends, including the popularity of specific features of clothing, in order to improve the speed…
Factors influencing older adults' intention to use virtual fitting room technology during the COVID-19 pandemic
Chanmi Hwang, Byoungho Jin, Linfeng Song, Jing FengThe purpose of this paper is to examine the factors that influence older adults' intention to use virtual fitting room technology during the COVID-19 pandemic based on the…
The impact of servitization on perceived quality, purchase intentions and recommendation intentions in the ready-to-wear sector
Petek Tosun, Gökhan TosunThis study examines the impact of servitization in the form of repair and maintenance services on consumers' quality perceptions, purchase intentions and recommendation intentions…
Who still shops at omnichannel fashion department stores? An analysis of generational cohorts and intent to purchase
Cydni Meredith Robertson, Caroline KopotWhile today's customer steadily adapts to various modes of shopping, their beliefs around fluency through each shopping channel, and personal factors such as income level, can…
Do cosmopolitans care about the world? The effect of cosmopolitanism on the consumption of sustainable apparel
Maria S. Soledad Gil, Jin Su, Kittichai Watchravesringkan, Vasyl TarasThe purpose of this study is to empirically examine the impact of cosmopolitan consumer orientation (CCO) on sustainable apparel consumer behavior.
Why do and why don't consumers use fashion rental services? A consumption value perspective
Heeju Noe, Jonghan HyunThe study utilized the consumption value theory to explore the motivational factors that define and differentiate the users and nonusers of fashion rental services
Consumer-based brand equity of South African luxury fashion brands
Kenneth Appiah-Nimo, Amukelani Muthambi, Richard DeveySouth Africa is the leading market for luxury goods in Africa – a fact evident from the statistics on luxury retail and the expanding footprint of international and local luxury…
Influencing millennials to embrace sustainable fashion in an emerging market: a modified brand avoidance model perspective
Asphat Muposhi, Tinashe ChuchuThis study applies the modified brand avoidance model to examine factors that influence sustainable fashion avoidance behaviour among millennial shoppers in South Africa.
Handmade clothing consumption as a means of self-expression
Liezl-Marié van der Westhuizen, Stefanie Wilhelmina KuhnThis study examines handmade clothing consumption as a means of self-expression by exploring the interrelationships between consumers' self-expression, brand love and word of…
Investigating consumers' brand desirability of “upcycled” luxury: the many faces of designer facemasks
Ian Phau, Olamide Akintimehin, Sean LeeThe purpose of the study is to investigate the effect of terminal and instrumental values on the attitude and brand desirability for upcycled luxury designer facemasks, in…
Circular textiles innovation during COVID-19: not the silver lining some had hoped for
Bethany SuggThe COVID-19 pandemic has caused irrefutable devastation globally. Yet, academic and trade commentators have claimed that this disruption could have had a silver lining by…
Coping with the COVID-19 pandemic: evidence from the apparel industry in Bangladesh and China
Jin Su, Nancy Nelson Hodges, Huicheng (Jeff) Wu, Md Arif IqbalThe purpose of this study was to understand the impact of the coronavirus disease (COVID-19) pandemic on the global textile and apparel supply chain from the perspectives of…
Small-series supply network configuration priorities and challenges in the EU textile and apparel industry
Sara Harper, Rudrajeet PalTechnology and market pressures are encouraging localized and small-series production in customer-driven industries. The purpose of this paper is to explore and understand the…
Marketing and operational strategies during the COVID-19 pandemic: a case study of a Hong Kong footwear enterprise
Hau-Ling Chan, Yiu-Keung Kwok, Shun-Mun WongThis study aims to examine the research trends in fashion industry during the coronavirus disease 2019 (COVID-19) pandemic. Besides, it also provides an overview on the new…
When fashion meets crowdfunding: exploring sustainable and innovative features of online campaigns
Carolina Dalla Chiesa, Alina Pavlova, Mariangela Lavanga, Nadiya PysanaThis paper analyses the factors that make fashion-product crowdfunding campaigns successful. The authors argue that crowdfunding is an innovative and functional way of bringing…
ISSN:
1361-2026Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Steven Hayes