European Journal of Marketing
Issue(s) available: 440 – From Volume: 1 Issue: 1, to Volume: 58 Issue: 13
Volume 58
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Volume 52
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Issue 9/10 2018
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Volume 51
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Volume 50
Volume 49
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Volume 44
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Volume 43
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Volume 42
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Volume 40
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Issue 7/8 2006 Corporate marketing insights and integration drawn from corporate branding, corporate identity, corporate communication and visual identification
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Volume 39
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Volume 38
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Volume 37
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Volume 35
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Volume 34
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Volume 33
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Volume 32
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Volume 31
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Issue 1 1997
Volume 30
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Volume 12
Volume 11
The double-edged sword of envy: effects of envy type and regulatory focus on consumer decision-making
Rajat Roy, Fazlul K. Rabbanee, Diana Awad, Vishal MehrotraThis study aims to investigate the fit of a promotion (prevention) focus with malicious (benign) envy and how this fit influences positive and negative behaviours, depending on…
Turning commitment into performance through buyer dependence: a dual pathway approach
Daniel Padgett, Christopher D. Hopkins, Colin B. GablerThis paper aims to investigate the interrelated role of relational commitment and dependence as drivers of key performance outcomes. Specifically, the authors provide a conceptual…
Multichannel relational communication strategy: does one-sized strategy fit all customers?
Carla Ramos, Adriana Bruscato Bortoluzzo, Danny P. ClaroThis study aims to capture how the association between a multichannel relational communication strategy (MRCS) and customer performance is contingent upon such customer…
How social media usage and the fear of missing out impact minimalistic consumption
Fang-Chi Lu, Jayati SinhaThis study aims to examine the influence of social media usage (SMU) on minimalist consumption and how the fear of missing out (FoMO) underlies this effect.
A social norms-based framework for understanding and predicting giver-recipient discrepancies in gift selection
Julian Givi, Jeff GalakThe gift-giving literature has documented several cases in which givers and recipients do not see eye-to-eye in gift-giving decisions. To help integrate this considerable segment…
Designing for identity: how and when brand visual aesthetics enable consumer diasporic identity
Mark Buschgens, Bernardo Amado Figueiredo, Janneke BlijlevensThis paper aims to investigate how and when visual referents in brand visual aesthetics (i.e. colours, shapes, patterns and materials) serve as design applications that enable…
Designing an empathetic user-centric customer support organisation: practitioners’ perspectives
Jagdish N. Sheth, Varsha Jain, Anupama AmbikaThis study aims to develop an empathetic and user-centric customer support service design model. Though service design has been a critical research focus for several decades, few…
The retail environment design (RED) scale: conceptualization and measurement
Julie Steen, Brian N. Rutherford, Barry J. Babin, Joseph F. Hair, Jr.Design is an important construct in the retail environment literature. Yet, the measures used for design have not followed appropriate scale development procedures. The purpose of…
Application of marketing to reduce consumer food waste in restaurants
Daisy Lee, Calvin Wan, Tiffany Cheng Han Leung, Sharyn Rundle-Thiele, Gabriel LiThis paper aims to illustrate the application and effectiveness of a marketing programme co-designed by supply- and demand-side stakeholders to reduce consumer food waste in…
Evaluating the impact of an incentive scheme to encourage pregnant people to set a quit-smoking date
Seamus Allison, M. Bilal Akbar, Claire Allison, Karla Padley, Stephen WormallThis study aims to demonstrate the evaluation of an incentive scheme to encourage pregnant people to set a quit-smoking date.
Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection
David James Schmidtke, Mai Nguyen, Sharyn Rundle-ThieleThis paper aims to provide an overview of a social marketing intervention that aimed to increase physical activity (aligned to UN SDG 3) among adolescents in Bali, Indonesia.
The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics
Li Chen, Yiwen Chen, Yang PanThis study aims to empirically test how sponsored video customization (i.e. the degree to which a sponsored video is customized for a sponsoring brand) affects video shares…
Perfectly imperfect and muddling through for sustainable futures
Christine T. Domegan, Tina Flaherty, John McNamara, David Murphy, Jonathan Derham, Mark McCorry, Suzanne Nally, Maurice Eakin, Dmitry Brychkov, Rebecca Doyle, Arthur Devine , Eva Greene, Joseph McKenna, Finola OMahony, Tadgh O'MahonyTo combat climate change, protect biodiversity, maintain water quality, facilitate a just transition for workers and engage citizens and communities, a diversity of stakeholders…
Transitioning beyond single-use plastic drinks cups: an emergent social marketing case study in Scotland
Marylyn Carrigan, Victoria Wells, Kerry MackayThis study aims to investigate whether consumers and small businesses can transition from disposable to reusable coffee cups, using a community social marketing intervention, led…
Collective impact for ocean literacy – inspiring the next generation of ocean champions using social marketing
Patricia McHugh, Cushla Dromgool-Regan, Christine T. Domegan, Noirin BurkeThis paper aims to describe a case between practitioners and social marketing academics to grow and scale a programme that engages with primary schools, teachers, children and the…
The impact of communication and proximity on citizens’ sustainable disposal of e-waste
Diletta Acuti, Linda Lemarie, Giampaolo VigliaThe purpose of this study is to demonstrate how decision-makers can enhance citizens’ sustainable disposal of e-waste through bin proximity and ad hoc communication. Specifically…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall